Background Takeover Ads
The entire page background becomes the creative. The takeover layer renders behind the content column, turning the dead space around your article into the biggest brand surface on the page.
The takeover package
- • Background + site skin + masthead = the classic three-part homepage takeover
- • Sold as fixed-time flights (a day, a week) to a single advertiser
- • Frequency and pacing reported like any other placement through the dashboard
Answered.
A full-viewport creative renders behind the content column. The layer is click-enabled and carries its own impression tracking; the content above it remains completely interactive. Backgrounds are desktop-wide formats: below the width threshold the flight rotates to another format instead of shrinking the creative into unreadable slivers.
Yes, the exposed areas of the background are the click surface and are clearly attributed to the advertiser. The content column sits above it and behaves normally.
Want this working for your business?
Talk to the IMC team or see the platform live in a personalized walkthrough.