imc.ad
Developers · API reference

OpenRTB in, revenue data out.

The IMC API gives programmatic teams direct access to auctions and reporting: OpenRTB 2.6 endpoints, bid-level data, and realtime campaign controls, all documented with working examples.

  • OpenRTB 2.6 bid endpoints with full object support
  • Reporting API with per-placement, per-bid granularity
  • Authentication, rate limits and sandbox access documented
Bid requestBid responseAd serve
{
  "id": "8841",
  "imp": [{ "id": "1",
    "banner": { "w": 300, "h": 250 },
    "bidfloor": 1.8 }],
  "user": { "geo": { "country": "DE" } },
  "tmax": 400
}
{
  "id": "8841",
  "seatbid": [{
    "bid": [{
      "impid": "1",
      "price": 3.47,
      "adm": "<creative>"
    }]
  }]
}
OpenRTB 2.6 · fully spec compliant
Sandbox + production endpoints
OpenRTB 2.6

spec support

REST

reporting API

Live

bid-level reporting

24/7

uptime

Integration path

From sandbox to production.

Most integrations move from first request to live traffic within a week.

Reference coverage

Documented end to end.

Bid endpoints

Auctions, deals and programmatic guaranteed

Full request and response schemas with required fields, enums and worked examples for banner, video, native and audio.

Reporting

Analytics API

Revenue, RPM, win rate and timeout queries with the same filters as the dashboard.

Errors

Error reference

Every error code with causes and fixes. No mystery 400s.

Limits

Rate limits

Published limits with guidance on scaling for high-volume operations.

Global by default

Endpoints in tier-1 and beyond.

Regional endpoints keep latency low across the US, UK, CA, AU, DE, FR and 50+ more markets.

Tier-1 demand map · live CPMs 6 markets
United StatesUnited KingdomCanadaGermanyFranceAustralia
US$6.42
UK$5.85
CA$5.40
DE$5.10
FR$4.95
AU$4.70
Questions

API FAQ.

No. The dashboard covers everything most teams need. The API exists for teams that want programmatic control of reporting, deals and campaign management.

Yes, with test credentials, sample requests and a validator so you can develop without touching live traffic.

Everything the dashboard shows, at the same granularity: bids, wins, revenue, RPM, viewability and timeouts, filterable by every dimension.

Build on IMC supply.

Get sandbox credentials and start integrating with the documentation as your map.