Your brand, protected before the auction.
Brand safety at IMC is enforced pre-bid: category controls, MFA filtering and unsafe-list screening run on every impression before it can enter an auction, let alone carry your creative.
- Pre-bid category and context controls
- MFA (made-for-advertising) inventory filtering
- Custom block and allow lists per campaign
content taxonomy 3.0
filtered by default
screening layers
logged filtering
Standards in, standards out.
What you get.
Three layers of screening
Category suitability (aligned to the IAB Content Taxonomy 3.0 and the former-GARM brand safety floor, now an industry reference), made-for-advertising detection and curated unsafe lists, applied together on every impression. Your brand never has to explain an adjacency.
Industry-aligned categories
Risk categories follow the IAB Content Taxonomy 3.0 and the former-GARM brand safety floor framework.
MFA filtering
Made-for-advertising sites are identified and excluded by default.
Custom lists
Your own block and allow lists override all defaults.
Brand Safety & Suitability FAQ.
Category risk levels align with the IAB Content Taxonomy 3.0 and the former-GARM brand safety floor framework (GARM wound down in 2024; its taxonomy survives as an industry reference), with granularity added for advertising-specific cases like MFA.
Yes. Safety settings are per campaign, so a direct-response campaign and a flagship brand campaign can run different tolerances.
A combination of content signals, ad-density patterns and supply-chain analysis identifies made-for-advertising inventory before bidding.
Never explain a bad adjacency.
Category controls, MFA filtering and unsafe-list screening applied pre-bid on every impression.