Video advertising across every screen.
Instream, outstream, rewarded and CTV video running through viewability-triggered delivery and VAST 4.x precision. Video is the highest-CPM format on the network, for publishers and advertisers alike.
- Outstream, instream, rewarded and CTV
- Viewability-triggered playback standards
- Completion-rate optimization built in
avg. video eCPM
viewability
spec support
display CPMs
Surfaces, context, completion.
What you get.
Engineered for completion, not served for impressions
Viewability-triggered starts, quality-screened publishers and completion-weighted optimization. Video that gets counted and video that gets watched are different products; we only sell the second one.
$12.80 average
The highest CPM format on the network, tier-1 weighted.
Desktop, mobile, CTV
One campaign across every screen.
VAST 4.x
Podding and ad-break support for CTV environments.
Video Advertising | IMC FAQ.
No. Outstream formats run on text-based pages with viewability-triggered playback. Instream is for publishers with original video.
16:9 video spots of 6, 15 or 30 seconds. Vertical variants extend reach into mobile feeds.
Completion-weighted CPMs, tier-1 weighted. Video consistently carries the highest CPMs on the network.
Run the format that pays.
Instream, outstream, rewarded and CTV video running through viewability-triggered delivery and VAST 4.x precision. Video