Balloon Video Ads
A floating video widget that docks into a screen corner and stays with the reader as they scroll. Video reach without an in-article player, closable at any time.
Placement guidance
- • One balloon per page view, it is a companion surface, not a stack
- • Dock to the corner furthest from your sticky menus and chat widgets
- • Works alongside display and inread without competing for the same pixels
Answered.
The balloon video launches once the reader is engaged in the page and docks into a corner of the viewport. It keeps its position through the scroll, so one impression earns real watch time instead of a flash-past view. Playback starts only when the widget is in view, it pauses when tabbed away, and a close control is always visible. Once closed it stays closed for that page view.
A floating banner carries a static or rich-media creative. The balloon video carries a VAST video player, so it is sold through video demand at video CPMs, the placement discipline is the same.
Want this working for your business?
Talk to the IMC team or see the platform live in a personalized walkthrough.