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Classic Format

Banner Ads (468x60)

The classic web banner format that started digital advertising. Perfect for header placements and content integration with proven performance across all industries.

Live Banner Examples

Website Header Placement
TechNews Daily
HomeTechReviewsAbout
Boost Your Business
Advanced Marketing Tools
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Latest Tech News
Mobile Responsive Version
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• Adapts to different screen sizes

• Maintains brand consistency

• Clear call-to-action buttons

Placement Options

Header Banner

Top of page placement for maximum visibility

Visibility:95%
Avg. CTR:0.42%
Best for: Brand awareness campaigns

Content Integration

Within article content for contextual relevance

Visibility:88%
Avg. CTR:0.38%
Best for: Content-related products

Footer Banner

Bottom placement for non-intrusive advertising

Visibility:65%
Avg. CTR:0.28%
Best for: Supplementary campaigns

Design Best Practices

Clear Call-to-Action

Use action words like "Shop Now", "Learn More", "Get Started"

+25% CTR

Brand Consistency

Maintain brand colors, fonts, and visual identity

+18% Recognition

Minimal Text

Keep copy concise and readable at small sizes

+15% Engagement

High Contrast

Ensure text and buttons stand out from background

+22% Visibility

Technical Specifications

Dimensions468 x 60 pixels
File FormatsJPG, PNG, GIF, HTML5
Max File Size150KB
AnimationMax 30 seconds loop
Click-throughSingle destination URL
Load Time<3 seconds

💡 Pro Tip

Use animated GIFs sparingly and ensure they loop smoothly. Static images often perform better for direct response campaigns.

Key Features

Universal browser compatibility
Fast loading times
Cost-effective advertising
Easy implementation
Proven performance history
Mobile responsive options

Implementation Code

// HTML Implementation
<div class="banner-ad">
<a href="destination-url">
<img src="banner-468x60.jpg"
alt="Advertisement"
width="468" height="60">
</a>
</div>

Performance Metrics

Average CTR

0.35%
+12% vs industry avg

Viewability

78.5%
+8% vs industry avg

Brand Recall

42%
+15% vs industry avg

Cost Efficiency

$1.20 CPM
-5% vs industry avg

Industry Applications

High-Performing Industries

  • • E-commerce: Product promotions and sales
  • • Technology: Software and SaaS solutions
  • • Finance: Banking and investment services
  • • Education: Online courses and certifications
  • • Travel: Booking platforms and destinations

Optimization Tips

  • • A/B test different color schemes
  • • Test various call-to-action phrases
  • • Optimize for mobile viewing
  • • Use high-quality, relevant imagery
  • • Monitor and adjust placement timing

Start Your Banner Advertising Campaign

Launch cost-effective banner campaigns with proven performance and universal compatibility.