Ad format

Connected TV Ads Premium Streaming TV

Connected TV advertising on premium streaming platforms with advanced targeting, household-level data, and comprehensive measurement. Reach cord-cutters and streaming audiences.

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CTV · PRE-ROLL · VAST

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The pre-roll plays inside the living-room TV interface, lean-back inventory delivered through VAST to real television screens.

Example CTV Dashboard

• Premium streaming inventory

• Household-level targeting

• Cross-device measurement

• Brand-safe environments

Pro Tip

Combine household-level targeting with contextual data for better CTV campaign performance. Use ACR measurement for real-time optimization and cross-device attribution for complete ROI analysis.

Typical Performance Ranges

Illustrative industry ranges for this format. Actual results vary by campaign, creative, and placement.

Reach Streaming Audiences with Premium CTV Advertising

Access premium streaming inventory, household-level targeting, and advanced measurement to drive brand awareness and performance on Connected TV.

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Talk to the IMC team or see the platform live in a personalized walkthrough.

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