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Full-Screen Format

Interstitial AdsFull-Screen Mobile

Immersive full-screen ad format that appears at natural transition points. Delivers maximum impact with high engagement rates and premium brand experiences.

Interstitial Experience Demo

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• Full-screen immersive experience

• Clear value proposition and CTAs

• Easy-to-find close button

Interstitial Content Types

Video Interstitial

Full-screen video content with sound

Usage:45%
Avg. CTR:3.2%
Engagement:12.8s
Best for: Brand storytelling and product demos

Interactive Playable

Mini-game or interactive experience

Usage:28%
Avg. CTR:4.7%
Engagement:18.5s
Best for: App install campaigns and gaming

Rich Media Display

Animated graphics with multiple CTAs

Usage:35%
Avg. CTR:2.6%
Engagement:8.2s
Best for: E-commerce and lead generation

Carousel Showcase

Multiple products or features in sequence

Usage:22%
Avg. CTR:2.9%
Engagement:10.4s
Best for: Product catalogs and feature highlights

Optimal Placement Timing

App Launch

Display after app loading completes

Engagement:3.2%
UX Rating:Good
Best for: Brand awareness and app monetization

Level Completion

Show after user completes a game level

Engagement:4.1%
UX Rating:Excellent
Best for: Gaming apps and reward-based advertising

Content Transition

Between articles or content sections

Engagement:2.9%
UX Rating:Good
Best for: News and content apps

Session Break

Natural pause points in user journey

Engagement:3.5%
UX Rating:Very Good
Best for: E-commerce and utility apps

Frequency Capping Strategy

1 per hour

User Experience:Excellent
Revenue:Moderate
Retention:95%
Best for: Premium apps and user acquisition

1 per 30 minutes

User Experience:Good
Revenue:High
Retention:89%
Best for: Casual games and content apps

1 per 15 minutes

User Experience:Fair
Revenue:Very High
Retention:78%
Best for: Free-to-play games with engaged users

1 per 10 minutes

User Experience:Poor
Revenue:Maximum
Retention:65%
Best for: Not recommended for long-term growth

Design Guidelines

Clear Value Proposition

Communicate benefit within first 3 seconds

+52% Engagement

Prominent Close Button

Easy-to-find X button after 5 seconds

+38% User Satisfaction

Loading Indicators

Show progress for video or interactive content

+29% Completion Rate

Mobile-First Design

Optimize for touch interaction and small screens

+41% CTR

Technical Specifications

DimensionsFull Screen (320x480 - 768x1024)
File FormatsHTML5, Video, Static Image
Max File Size2MB (HTML5), 5MB (Video)
Duration5-15 seconds (closeable after 5s)
OrientationPortrait & Landscape
Close ButtonRequired after 5 seconds

⚡ Performance Tip

Always include a close button after 5 seconds and optimize for fast loading. Test frequency capping to balance revenue with user experience.

Key Features

Full-screen immersive experience
High attention capture
Rich media capabilities
Video and interactive content
Natural transition timing
Cross-platform compatibility

Implementation Example

// Interstitial Implementation
.interstitial {
position: fixed;
top: 0;
left: 0;
width: 100vw;
height: 100vh;
z-index: 9999;
background: rgba(0,0,0,0.9);
}

Performance Metrics

Average CTR

2.8%
+340% vs banner ads

Viewability

98.5%
+45% vs banner ads

Completion Rate

87%
+28% vs banner ads

Brand Recall

76%
+89% vs banner ads

Interstitial Best Practices

Timing & Frequency

  • • Show at natural transition points
  • • Implement appropriate frequency capping
  • • Allow 5+ seconds before showing close button
  • • Avoid interrupting critical user actions
  • • Test different timing strategies

Creative Design

  • • Use high-quality visuals and animations
  • • Include clear value proposition
  • • Make close button easily accessible
  • • Optimize for both orientations
  • • Test loading times on various devices

Maximize Impact with Interstitial Campaigns

Create immersive brand experiences that capture full attention and drive exceptional engagement rates.