Inview Ads
Ad containers placed between content blocks in the natural article flow, always rendered, counted as viewable when actually seen.
Answered.
The slot renders like any banner placement in the article flow. Viewability measurement confirms which impressions were genuinely seen, so buyers know what they paid for. This is the format that fixes the oldest problem in display: ads served but never seen. Buyers pay for viewable inventory and publishers stop discounting below-the-fold placements.
• Viewability-gated serving lifts measured viewability and effective CPMs • Works between paragraphs, between list items, or after images • Reserved slot height prevents layout shift on load
Lazy loading defers the ad request until the slot nears the viewport; inview is an in-content placement measured on viewability. The two work together: efficient requests, seen impressions.
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