IMC Logo
Display Format

Leaderboard Banner728x90 pixels

Premium header placement banner format delivering maximum visibility and excellent click-through rates across desktop and tablet devices.

Interactive Demo

🌐 example-website.com
Website Logo
HomeAboutServicesContact
Premium Brand Advertisement
728x90 Leaderboard Banner

Main content area begins here...

• Above-the-fold placement

• 100% viewability guaranteed

• Responsive scaling

Placement Options

⬆️

Above the Fold

Top of page, immediately visible

Viewability:95%
Avg. CTR:1.2%
🧭

Header Navigation

Integrated with site navigation

Viewability:88%
Avg. CTR:0.9%
📄

Content Break

Between content sections

Viewability:85%
Avg. CTR:0.7%

Technical Specifications

Dimensions728x90 pixels
File FormatsJPG, PNG, GIF, HTML5
Max File Size150KB (static), 200KB (animated)
AnimationMax 30 seconds, 3 loops
Click AreasEntire banner clickable
Load Time<3 seconds

Key Features

Premium header placement
High visibility positioning
Desktop and tablet optimized
Responsive design support
Rich media capabilities
Real-time bidding enabled

Performance Metrics

Average CTR

0.89%
+15% vs industry avg

Viewability Rate

92.4%
+8% vs industry avg

Brand Awareness

78.2%
+22% vs industry avg

Engagement Rate

3.7%
+18% vs industry avg

Best Practices

Design Guidelines

  • • Use high-contrast colors for readability
  • • Keep text concise and impactful
  • • Include clear call-to-action
  • • Optimize for fast loading

Placement Tips

  • • Position above the fold for maximum visibility
  • • Ensure mobile responsiveness
  • • Test different positions for optimal CTR
  • • Consider user experience impact

Ready to Launch Leaderboard Campaigns?

Start driving results with premium leaderboard banner placements.