Display Format
Leaderboard Banner728x90 pixels
Premium header placement banner format delivering maximum visibility and excellent click-through rates across desktop and tablet devices.
Interactive Demo
🌐 example-website.com
Website Logo
HomeAboutServicesContact
Premium Brand Advertisement
728x90 Leaderboard Banner
Main content area begins here...
• Above-the-fold placement
• High-viewability placement
• Responsive scaling
Placement Options
⬆️
Above the Fold
Top of page, immediately visible
Typical viewability:90-98%
Typical CTR:0.8-1.5%
🧭
Header Navigation
Integrated with site navigation
Typical viewability:80-90%
Typical CTR:0.5-1%
📄
Content Break
Between content sections
Typical viewability:70-85%
Typical CTR:0.4-0.8%
Technical Specifications
Dimensions728x90 pixels
File FormatsJPG, PNG, GIF, HTML5
Max File Size150KB (static), 200KB (animated)
AnimationMax 30 seconds, 3 loops
Click AreasEntire banner clickable
Load Time<3 seconds
Key Features
Premium header placement
High visibility positioning
Desktop and tablet optimized
Responsive design support
Rich media capabilities
Real-time bidding enabled
Typical Performance Ranges
Illustrative industry ranges for this format. Actual results vary by campaign, creative, and placement.
Average CTR
0.5-1%
Typical range
Viewability Rate
80-95%
Typical range
Brand Awareness
60-80%
Typical range
Engagement Rate
2-5%
Typical range
Best Practices
Design Guidelines
- • Use high-contrast colors for readability
- • Keep text concise and impactful
- • Include clear call-to-action
- • Optimize for fast loading
Placement Tips
- • Position above the fold for maximum visibility
- • Ensure mobile responsiveness
- • Test different positions for optimal CTR
- • Consider user experience impact
Ready to Launch Leaderboard Campaigns?
Start driving results with premium leaderboard banner placements.