IMC Logo
Back to Ad Formats
Interactive Media

Rich Media AdsInteractive Multimedia

Engaging interactive ad formats with video, animation, and user interactions. Create immersive brand experiences that drive higher engagement and conversions.

Rich Media Experience

TechGear Pro

Next-Gen Wireless Headphones

$199
Free Shipping
Hover to expand

Key Features

  • • 40-hour battery life
  • • Active noise cancellation
  • • Premium sound quality
  • • Wireless charging case

Customer Reviews

★★★★★
4.8/5

"Amazing sound quality!" - Sarah M.

• Interactive hover expansion

• Rich product information

• Multiple call-to-action options

Rich Media Ad Types

Expandable Banner

Ads that expand on user interaction

Initial Size:300x250
Expanded:600x500
Avg. CTR:2.1%
Engagement:15.2s
Best for: Product showcases and detailed information

Video Banner

In-banner video with controls

Initial Size:728x90
Expanded:N/A
Avg. CTR:1.9%
Engagement:12.8s
Best for: Brand storytelling and product demos

Interactive Carousel

Multiple products/images in rotation

Initial Size:320x480
Expanded:N/A
Avg. CTR:2.3%
Engagement:18.4s
Best for: E-commerce and product catalogs

Floating Ad

Overlay ads with close functionality

Initial Size:400x300
Expanded:N/A
Avg. CTR:1.6%
Engagement:9.7s
Best for: High-impact brand awareness

Interaction Types

Hover Expansion

Expand on mouse hover

Engagement:8.2%
UX Rating:Good
Implementation: CSS :hover + JavaScript

Click to Expand

User clicks to see more content

Engagement:12.7%
UX Rating:Excellent
Implementation: JavaScript event handlers

Auto-Play Video

Video starts automatically (muted)

Engagement:6.4%
UX Rating:Fair
Implementation: HTML5 video autoplay

Swipe Gallery

Touch/swipe navigation

Engagement:14.1%
UX Rating:Very Good
Implementation: Touch event handling

Creative Elements

Animation Effects

Usage:78%
Impact:+45% Attention
Examples:
Fade in/outSlide transitionsParallax scrollingParticle effects

Video Content

Usage:65%
Impact:+67% Engagement
Examples:
Product demosBrand storiesTestimonialsHow-to videos

Interactive Forms

Usage:42%
Impact:+89% Lead Gen
Examples:
Contact formsQuiz/pollsCalculatorsConfigurators

Social Integration

Usage:38%
Impact:+52% Sharing
Examples:
Share buttonsSocial feedsUser reviewsSocial login

Design Principles

Progressive Disclosure

Reveal information gradually to maintain interest

+38% Completion Rate

Clear Call-to-Action

Prominent, action-oriented buttons and links

+52% CTR

Fast Loading

Optimize assets for quick initial load

+29% Viewability

Mobile Optimization

Touch-friendly interactions and responsive design

+41% Mobile Engagement

Performance Optimization

Lazy Loading

Load heavy assets only when needed

Improvement:
40% faster initial load
Implementation: Intersection Observer API

Asset Compression

Optimize images, videos, and scripts

Improvement:
60% smaller file sizes
Implementation: WebP, H.264, Gzip compression

Preloading

Preload critical assets for smooth interactions

Improvement:
25% faster interactions
Implementation: Resource hints and prefetch

Fallback Content

Graceful degradation for unsupported features

Improvement:
95% compatibility
Implementation: Feature detection and polyfills

Technical Specifications

File FormatsHTML5, Flash (legacy), Video, GIF
Max File Size2MB (Initial), 5MB (Expanded)
DimensionsStandard + Expandable sizes
AnimationCSS3, JavaScript, Video
InteractionClick, Hover, Swipe, Scroll
TrackingEngagement, Interaction, Video metrics

🎨 Creative Tip

Balance interactivity with performance. Use progressive enhancement to ensure your ads work across all devices and connection speeds.

Key Features

Interactive multimedia content
Expandable ad formats
Video and animation support
Advanced user interactions
Real-time engagement tracking
Cross-platform compatibility

Rich Media Implementation

/* Rich Media Structure */
<div class="rich-media-ad">
<div class="initial-state">...</div>
<div class="expanded-state">...</div>
<script>/* Interaction logic */</script>
</div>

Performance Metrics

Average CTR

1.8%
+180% vs standard display

Engagement Rate

12.4%
+420% vs standard display

Interaction Time

8.7s
+340% vs standard display

Brand Recall

72%
+89% vs standard display

Rich Media Best Practices

Creative Design

  • • Start with a compelling initial state
  • • Use progressive disclosure for content
  • • Ensure fast loading and smooth animations
  • • Include clear interaction cues
  • • Test across devices and browsers

Technical Implementation

  • • Optimize file sizes and compression
  • • Use lazy loading for heavy assets
  • • Implement fallback for unsupported features
  • • Track meaningful engagement metrics
  • • Ensure accessibility compliance

Create Engaging Rich Media Campaigns

Build interactive multimedia experiences that captivate audiences and drive exceptional engagement rates.

Request DemoContact Creative Team