Site Skin Ads
Branded vertical rails that frame the content column on wide screens. The skin persists for the session, giving takeover campaigns presence on every scroll position without touching the article itself.
Good to know
- • Desktop-wide only; mobile traffic is rotated to a different format, not a broken skin
- • The rails are clickable, sold on standard impression measurement
- • Commonly packaged with background takeover and masthead as a three-part takeover
Answered.
On viewports wide enough to expose the gutters beside the content column, the skin renders as two fixed vertical surfaces. Narrow screens never see a squeezed layout, the format simply does not fire below the width threshold. Skins are sold as session-long takeovers: one advertiser frames every pageview for the flight, usually paired with a background and a masthead for a full wrap.
A skin is two static surfaces with a single creative asset. Rendered lazily after first paint, it adds no measurable layout work and does not affect content shift.
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