imc.ad
Ad format

Skyscraper 120×600

Skyscraper 160x600 vertical banner ads - tall format perfect for sidebar placement with high visibility and engagement rates.

publisher-site.com/article
120×600SKYSCRAPER×
The 120×600 vertical rides alongside the article column, staying on screen through long scrolls.
01

Interactive Demo

Skyscraper ads are primarily designed for desktop viewing. On mobile devices, they typically transform to mobile-optimized formats like 320x50 or 300x250.

• Standard IAB skyscraper: 120x600

• Premium sidebar positioning

• Extended vertical real estate

• High brand visibility

02

Design Tip

Skyscraper ads work best with a clear visual hierarchy. Start with your brand at the top, feature your main message in the middle, and end with a strong call-to-action.

03

Typical Performance Ranges

Illustrative industry ranges for this format. Actual results vary by campaign, creative, and placement.

04

Launch Your Skyscraper Campaign

Create impactful vertical banner ads that command attention and drive results.

Want this working for your business?

Talk to the IMC team or see the platform live in a personalized walkthrough.