Persistent Visibility

Sticky BannersFixed Position Advertising

Banner ads that remain visible during scrolling, ensuring maximum viewability and consistent brand exposure throughout the user's browsing experience.

Sticky Banner Experience

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• Top and bottom sticky positioning

• Persistent visibility during scroll

• User-friendly close options

• Responsive design adaptation

Sticky Banner Types

Top Sticky

Fixed to top of viewport during scroll

Position: top: 0

Common Sizes:

728x90970x90320x50

Viewability:98%

CTR:2.1%

UX:Good

Mobile:Excellent

Best for: Brand awareness, navigation integration

Bottom Sticky

Fixed to bottom of viewport

Position: bottom: 0

Common Sizes:

320x50728x90300x100

Viewability:96%

CTR:1.9%

UX:Excellent

Mobile:Excellent

Best for: Call-to-action, app downloads

Side Sticky

Fixed to left or right side of content

Position: left/right: 0

Common Sizes:

160x600120x600300x250

Viewability:92%

CTR:1.6%

UX:Good

Mobile:Limited

Best for: Desktop campaigns, content integration

Smart Sticky

Appears/hides based on scroll behavior

Position: dynamic

Common Sizes:

All standard sizes

Viewability:89%

CTR:2.3%

UX:Excellent

Mobile:Good

Best for: User experience optimization

Positioning Strategies

Header Integration

Sticky banner becomes part of site header

User Impact:Minimal disruption

Viewability:97%

Engagement:High

Implementation: CSS position: sticky with header

Considerations:

Site design integrationHeader height adjustment

Overlay Positioning

Banner overlays content with transparency

User Impact:Moderate disruption

Viewability:95%

Engagement:Medium

Implementation: CSS position: fixed with z-index

Considerations:

Content readabilityClose button placement

Push-Down Effect

Banner pushes content down when sticky

User Impact:Layout shift

Viewability:93%

Engagement:High

Implementation: Dynamic margin/padding adjustment

Considerations:

Layout stabilityContent flow

Smart Hide/Show

Banner appears/disappears based on scroll direction

User Impact:Minimal when hidden

Viewability:88%

Engagement:Very High

Implementation: Scroll event listeners + CSS transforms

Considerations:

Scroll performanceTiming optimization

Scroll Behaviors

Always Visible

Banner remains fixed in position at all times

Implementation: position: fixed

Pros:

• Maximum viewability
• Consistent exposure

Cons:

• Potential user annoyance
• Content obstruction

Best for: High-value campaigns, short sessions

Scroll-Triggered

Becomes sticky after user scrolls past initial position

Implementation: Intersection Observer + position change

Pros:

• Natural introduction
• Less intrusive

Cons:

• Delayed activation
• Complex implementation

Best for: Content-heavy sites, long-form articles

Direction-Aware

Shows when scrolling up, hides when scrolling down

Implementation: Scroll direction detection + CSS transitions

Pros:

• User-friendly
• High engagement when visible

Cons:

• Reduced total viewability
• Implementation complexity

Best for: Mobile experiences, user experience focus

Time-Limited

Sticky for a specific duration then disappears

Implementation: setTimeout + CSS transitions

Pros:

• Balanced exposure
• Reduced annoyance

Cons:

• Limited viewability window
• Timing optimization needed

Best for: Brand awareness, frequency capping

Design Considerations

Close Button Placement

Critical

Easy-to-find close option for user control

Implementation: Top-right corner, minimum 44px touch target

+40% user satisfaction

Mobile Optimization: Larger touch targets, thumb-friendly positioning

Content Readability

High

Ensure banner doesn't obstruct important content

Implementation: Transparent backgrounds, strategic positioning

+25% user retention

Mobile Optimization: Responsive sizing, content-aware positioning

Animation Performance

High

Smooth transitions without affecting scroll performance

Implementation: CSS transforms, GPU acceleration, debounced events

+30% perceived performance

Mobile Optimization: Reduced animations, optimized for touch devices

Accessibility Compliance

Critical

Screen reader support and keyboard navigation

Implementation: ARIA labels, focus management, semantic HTML

WCAG 2.1 compliance

Mobile Optimization: Voice control support, gesture alternatives

Technical Implementation

CSS Position Sticky

Native CSS sticky positioning

Browser Support:95%+ modern browsers

Performance:Excellent

Complexity:Low

position: sticky; top: 0; z-index: 1000;

Pros:

• Native browser support
• Smooth performance

Cons:

• Limited control
• Browser inconsistencies

JavaScript Scroll Listener

Custom scroll-based positioning logic

Browser Support:100%

Performance:Good (with optimization)

Complexity:Medium

window.addEventListener('scroll', handleScroll)

Pros:

• Full control
• Custom behaviors

Cons:

• Performance considerations
• More complex

Intersection Observer

Modern API for scroll-based triggers

Browser Support:90%+ modern browsers

Performance:Excellent

Complexity:Medium

new IntersectionObserver(callback, options)

Pros:

• Performance optimized
• Battery efficient

Cons:

• Newer API
• Polyfill needed for older browsers

CSS Transform Animation

GPU-accelerated show/hide animations

Browser Support:98%

Performance:Excellent

Complexity:Low

transform: translateY(-100%); transition: transform 0.3s;

Pros:

• Smooth animations
• GPU acceleration

Cons:

• Limited to transform properties

Measurement Metrics

Viewability Duration

Total time banner is visible to user

Calculation:

Sum of all visible time periods

Benchmark:30+ seconds per session

Optimization: Optimize positioning and scroll behavior

Scroll Engagement

User interaction while banner is sticky

Calculation:

(Interactions during sticky / Total sticky time)

Benchmark:5-10 interactions per minute

Optimization: Improve content relevance and timing

Close Rate

Percentage of users who manually close banner

Calculation:

(Manual closes / Total impressions) × 100

Benchmark:< 15%

Optimization: Better targeting and less intrusive design

Scroll Performance Impact

Effect on page scroll smoothness

Calculation:

Frame rate during scroll with/without banner

Benchmark:< 5% performance degradation

Optimization: Optimize animations and event handling

Technical Specifications

Standard Sizes320x50, 728x90, 300x250, 970x90

Position TypesTop, Bottom, Side, Floating

File FormatsHTML5, GIF, JPG, PNG, Video

Max File Size150KB (Static), 500KB (Rich Media)

Z-Index Range1000-9999 (configurable)

Scroll BehaviorFixed, Sticky, Smart Hide/Show

💡 Implementation Tip

Use CSS position: sticky for better performance and native browser support. Always provide a close button for better user experience.

Key Features

Persistent visibility during scroll

Smart positioning algorithms

Responsive design adaptation

User-friendly close options

Viewability optimization

Cross-platform compatibility

Sticky Banner Code

/* Sticky Banner CSS */

.sticky-banner {

position: sticky;

top: 0;

z-index: 1000;

background: #fff;

}

Performance Metrics

Viewability Rate

95%

+180% vs standard display

Average CTR

1.8%

+120% vs standard display

Time in View

45.2s

+340% vs standard display

Brand Recall

72%

+95% vs standard display

Sticky Banner Best Practices

User Experience

• Always provide a close button
• Use appropriate positioning for content
• Ensure mobile responsiveness
• Test scroll performance impact
• Consider accessibility requirements

Technical Implementation

• Use CSS position: sticky when possible
• Optimize for smooth scrolling
• Implement proper z-index management
• Add scroll direction detection
• Monitor viewability metrics

Maximize Viewability with Sticky Banners

Implement persistent banner ads that maintain visibility and drive consistent engagement throughout the user journey.

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