Ad format
Sticky Banners Fixed Position
Sticky banner ad formats that remain visible during scrolling. Maximize viewability and engagement with persistent positioning.
publisher-site.com/article
STICKY · DOCKED×
Anchors to the bottom, always in view
01
Sticky Banner Experience
• Top and bottom sticky positioning
• Persistent visibility during scroll
• User-friendly close options
• Responsive design adaptation
02
Implementation Tip
Use CSS position: sticky for better performance and native browser support. Always provide a close button for better user experience.
03
Typical Performance Ranges
Illustrative industry ranges for this format. Actual results vary by campaign, creative, and placement.
04
User Experience
- • Always provide a close button
- • Use appropriate positioning for content
- • Ensure mobile responsiveness
- • Test scroll performance impact
- • Consider accessibility requirements
05
Technical Implementation
- • Use CSS position: sticky when possible
- • Optimize for smooth scrolling
- • Implement proper z-index management
- • Add scroll direction detection
- • Monitor viewability metrics
06
Maximize Viewability with Sticky Banners
Implement persistent banner ads that maintain visibility and drive consistent engagement throughout the user journey.
Want this working for your business?
Talk to the IMC team or see the platform live in a personalized walkthrough.