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Connected TV Advertising

Reach Audiences on theBig Screen

Connect with cord-cutters and streaming audiences through premium Connected TV advertising. Deliver cinematic experiences with precise targeting and measurable results.

Watch CTV Demo
195M
CTV Households
In the US
3.2h
Daily Viewing
Average per household
94%
Completion Rate
For CTV ads
$28B
CTV Ad Spend
Projected 2025

Connected TV Ad Formats

Choose from various CTV ad formats designed to deliver impactful brand experiences on the big screen.

Pre-Roll Ads
15-30 seconds
Preview

Pre-Roll Ads

Video ads that play before the main content starts

92%
Completion
$18.50
Avg CPM
Best for:
Brand awareness
Product launches
App promotion
Platforms:
NetflixHulu+2 more
Mid-Roll Ads
15-60 seconds
Preview

Mid-Roll Ads

Ads that appear during natural breaks in content

89%
Completion
$22.30
Avg CPM
Best for:
Lead generation
E-commerce
Service promotion
Platforms:
YouTube TVParamount++2 more
Post-Roll Ads
15-30 seconds
Preview

Post-Roll Ads

Video ads that play after content completion

78%
Completion
$14.75
Avg CPM
Best for:
Call-to-action
Next episode promotion
Subscription offers
Platforms:
Amazon PrimeApple TV++2 more
Interactive Ads
30-60 seconds
Preview

Interactive Ads

Engaging ads with clickable elements and QR codes

85%
Completion
$28.90
Avg CPM
Best for:
Product demos
App downloads
Website visits
Platforms:
Samsung TV PlusLG Channels+2 more
Shoppable Ads
30-90 seconds
Preview

Shoppable Ads

Ads that allow direct purchasing through TV interface

91%
Completion
$35.60
Avg CPM
Best for:
E-commerce sales
Product catalogs
Retail promotion
Platforms:
RokuSamsung TV+2 more
Overlay Ads
Persistent
Preview

Overlay Ads

Non-intrusive banner ads that overlay content

94%
Completion
$12.40
Avg CPM
Best for:
Brand visibility
Ongoing campaigns
Local advertising
Platforms:
YouTube TVSling TV+2 more

Connected TV Success Stories

See how brands have leveraged Connected TV advertising to achieve exceptional results and business growth.

Automotive Brand

Automotive Brand

Automotive

Challenge:

Launch new electric vehicle model to environmentally conscious consumers

Solution:

Targeted CTV campaign across premium streaming platforms with interactive ads

+280%
reach
+150%
engagement
+320%
test Drives
+95%
brand Awareness
"CTV advertising helped us reach our target audience with cinematic quality creative that drove real business results."
Streaming Service

Streaming Service

Entertainment

Challenge:

Promote new original series to cord-cutters and streaming audiences

Solution:

Multi-platform CTV campaign with shoppable ads for subscription sign-ups

+450%
subscriptions
+220%
viewership
+85%
retention
-40%
cpa
"Our CTV campaigns consistently deliver the highest quality subscribers with the best retention rates."

Ready to Dominate the Big Screen?

Launch your Connected TV advertising campaign and reach audiences in their favorite streaming environments with cinematic impact.

Speak with CTV Expert