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CTV/OTT Advertising

Connected TV &Streaming Advertising

Reach cord-cutters and streaming audiences with premium video advertising on connected TV and over-the-top platforms.

Live CTV Advertising Demo

Experience connected TV advertising across different devices and streaming platforms.

Device Type

Streaming Content
Click Start Ad to begin
HD
LIVE

Campaign: Premium CTV

Impressions
0
Completions
0
Reach
0
Engagement
0.0%
Completion Rate
0.0%
CPM
$12.50

Connected TV Ecosystem

Reach audiences across all connected TV devices and streaming platforms.

Smart TV

180M households

Connected TVs with built-in streaming capabilities

  • 4K/HDR support
  • Voice control
  • App ecosystem
  • Screen mirroring

Streaming Device

120M households

Roku, Apple TV, Chromecast, Fire TV devices

  • Cross-platform
  • Remote control
  • Voice search
  • Gaming support

Gaming Console

85M households

PlayStation, Xbox, Nintendo streaming apps

  • Gaming integration
  • Social features
  • High engagement
  • Premium content

Mobile Casting

200M users

Mobile devices casting to TV screens

  • Second screen
  • Interactive ads
  • Social sharing
  • Personalization

CTV Ad Formats

Engaging video ad formats designed for the big screen experience.

Pre-Roll Video

15-30s

Video ads before content starts

Completion Rate: 92%
  • High attention
  • Brand awareness
  • Call-to-action
  • Skip options

Mid-Roll Video

15-60s

Video ads during content breaks

Completion Rate: 88%
  • Natural breaks
  • Longer duration
  • High completion
  • Premium placement

Post-Roll Video

15-30s

Video ads after content ends

Completion Rate: 75%
  • Content completion
  • Next episode
  • Recommendations
  • Series promotion

Interactive Ads

30-60s

Engaging ads with viewer interaction

Completion Rate: 95%
  • QR codes
  • Voice commands
  • Remote interaction
  • Gamification

Overlay Ads

Persistent

Non-intrusive overlay graphics

Completion Rate: 100%
  • Non-disruptive
  • Brand presence
  • Clickable
  • Contextual

Sponsored Content

Variable

Branded content integration

Completion Rate: 98%
  • Native integration
  • Storytelling
  • Brand alignment
  • Premium quality

Advanced CTV Targeting

Precision targeting capabilities for connected TV and streaming audiences.

Demographic Targeting

Age Groups
18-24, 25-34, 35-44, 45-54, 55+
Household Income
$25K-$50K, $50K-$75K, $75K-$100K, $100K+
Family Status
Single, Married, Parents, Empty nesters
Education Level
High school, College, Graduate degree

Behavioral Targeting

Viewing Habits
Binge watchers, Channel surfers, News viewers
Content Preferences
Sports, Drama, Comedy, Documentary
Device Usage
Prime time, Late night, Weekend viewing
Purchase Intent
Auto, Travel, Electronics, Fashion

Contextual Targeting

Content Genre
Action, Comedy, Drama, Sports, News
Program Type
Live TV, VOD, Streaming, Premium
Time of Day
Morning, Afternoon, Prime time, Late night
Seasonality
Holiday campaigns, Sports seasons, Events

Geographic Targeting

DMA Targeting
210 US designated market areas
ZIP Code
Precise local targeting
Custom Geo
Draw custom geographic boundaries
POI Targeting
Points of interest, competitor locations

Premium Streaming Inventory

Access premium ad inventory across major streaming platforms and services.

🎬

Netflix

230M subscribers
Ad-supported tier
  • Premium content
  • Global reach
  • Original series
  • Binge viewing
🏰

Disney+

150M subscribers
Ad-supported tier
  • Family content
  • Marvel/Star Wars
  • Premium brand safety
  • High engagement
📺

Hulu

48M subscribers
Ad-supported plans
  • Next-day TV
  • Live TV option
  • Targeted ads
  • Measurement tools
👑

HBO Max

77M subscribers
Ad-supported tier
  • Premium content
  • Theatrical releases
  • High-value audience
  • Brand prestige
⭐

Paramount+

56M subscribers
Essential plan
  • Live sports
  • News content
  • CBS library
  • Local programming
🦚

Peacock

28M subscribers
Free & premium tiers
  • NBC content
  • Live sports
  • News programming
  • Free tier reach

CTV Performance Benchmarks

Industry-leading performance metrics for connected TV advertising campaigns.

92%

Completion Rate

Average video completion rate

+8%
78%

Brand Recall

Aided brand recall lift

+15%
+23%

Purchase Intent

Lift in purchase intent

+12%
85M

Reach

Monthly unique viewers

+25%

Ready to Reach Streaming Audiences?

Launch your connected TV campaign and reach cord-cutters with premium video advertising.