Streaming inventory without the black box.
OTT advertising across streaming sites and apps with full delivery transparency: which app, which pod position, what CPM, what completion. OTT only works when provenance is not a mystery.
- OTT sites, apps and FAST channels
- Full delivery transparency per impression
- VAST 4.x with pod sequencing
OTT eCPM range
ad serving
countries
delivery transparency
How ctv campaigns run on IMC.
What the campaign gets.
Every impression reports its source
App identity, content context, pod position and gross CPM are logged per impression. If a partner cannot tell you where your ad ran, that is a reason to move budget, not accept it.
OTT sites and apps
Streaming sites, smart TV apps and FAST channel inventory.
Break sequencing
VAST 4.x pod support keeps multi-spot breaks ordered correctly.
Content screening
Genre and content-rating controls applied before delivery.
OTT delivery transparency, side by side.
| Typical OTT reseller | IMC OTT | |
|---|---|---|
| App-level reporting | Aggregated | Per app, per impression |
| Gross CPM visibility | Hidden markup layers | Gross CPM shown |
| Pod position control | Best effort | Configurable per campaign |
| Inventory provenance | Often resold | Direct, documented |
CTV & OTT Advertising FAQ.
CTV pages describe the device-channel buy across smart TV platforms. This page covers OTT inventory broadly, including streaming sites and apps, with the same transparency standards.
Yes, FAST channel breaks are supported with genre and channel-level targeting.
Pod-level and cross-app frequency management is configurable per campaign.
Demand transparency from your OTT buy.
OTT advertising across streaming sites and apps with full delivery transparency: which app, which pod position, what CPM