Bring your DSP. Nothing hidden.
IMC does not sell a DSP - we connect more than 60 DSP and SSP channels to publisher supply. Plug your existing DSP seat into IMC inventory over OpenRTB 2.6, with bid and win transparency throughout.
- Direct OpenRTB 2.6 access for your DSP seat
- Bid and win transparency per impression
- Your pacing rules, your optimization logic
{
"id": "8841",
"imp": [{ "id": "1",
"banner": { "w": 300, "h": 250 },
"bidfloor": 1.8 }],
"user": { "geo": { "country": "DE" } },
"tmax": 400
}{
"id": "8841",
"seatbid": [{
"bid": [{
"impid": "1",
"price": 3.47,
"adm": "<creative>"
}]
}]
}connected DSP and SSP channels
spec
full access
reporting
How dsp campaigns run on IMC.
What the campaign gets.
A DSP that shows its work
Every bid request, bid, win and no-bid reason is available to your team. When performance moves, you can see exactly which layer moved it: supply, auction dynamics or your own configuration.
Your pacing rules
Even, front-loaded or performance-weighted pacing under your control.
Bring your own logic
Bid on your signals with your algorithms. The exchange stays neutral.
Direct IMC supply
First look at IMC publisher inventory before wider distribution.
Global supply, local compliance.
Bid on IMC supply across 60+ countries with local compliance handled: GDPR and TCF consent signals, CCPA flags and regional requirements propagate to every request.
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
DSP Platform for Advertisers FAQ.
No. IMC is an SSP and ad network. You keep your existing DSP and connect it to IMC supply through a seat or a direct OpenRTB integration; our trading team can also run campaigns for you as a managed service.
Bid and win logs, no-bid reasons, latency stats and full campaign reporting through the API and console.
Open-auction CPMs with your bid deciding. Preferred and guaranteed deals are also available through the same seat.
Connect your seat.
Plug your existing DSP into IMC supply over OpenRTB 2.6, with bid and win transparency throughout.