Campaigns optimized on outcomes.
IMC performance campaigns optimize on your events, not on proxy clicks. Deliver the event signal once and the auction mechanics concentrate spend where conversions actually happen.
- Event and conversion-based optimization
- Bid shading and pacing tuned per campaign
- Transparent spend-to-outcome reporting
conversion optimization
monthly ad requests
delivery backbone
settlement
How performance campaigns run on IMC.
What the campaign gets.
Bid shading and event weighting, explained
The optimizer shades bids to avoid overpaying for sure wins and weights toward contexts with demonstrated event history. Both mechanics are documented and their effect is visible in reporting, because performance claims without mechanics are just marketing.
Server-side events
Server-to-server conversion signals for accuracy and privacy compliance.
Built-in experiments
Holdout groups and geo splits measure true incremental lift.
CPA and ROAS guardrails
Set hard CPA ceilings or ROAS floors and pacing respects them.
Performance where conversions convert.
Performance campaigns launch with tier-1 concentration (US, UK, CA, AU, DE, FR) or scale into tier-2/3 at efficient rates.
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
Performance Marketing FAQ.
The optimizer starts working from the first events, but statistical confidence grows with volume. As a guide, 50+ events per week produces stable optimization; below that, we recommend broader goals first.
Your attribution model is respected: last-click, multi-touch via your MMP, or incrementality testing through built-in holdouts.
Yes, with shared frequency management and separate pacing. Many IMC advertisers run both from one seat.
Optimize on outcomes, not opinions.
IMC performance campaigns optimize on your events, not on proxy clicks. Deliver the event signal once and the auction me