Advertise where purchase decisions happen.
Retail media puts your products in front of shoppers on retailer sites and apps at the decision moment: sponsored placements, category takeovers and product-feed creative, measured on real purchases.
- Sponsored product and category placements
- Purchase-based measurement
- Retailer partnerships via IMC deals
Deal IDs accepted at auction alongside open demand. Your floor always applies.
at the decision moment
creative support
measured per placement
countries
How retail campaigns run on IMC.
What the campaign gets.
From search shelf to category takeover
Sponsored products on search and category pages, display takeovers on high-traffic retail moments, and off-site retargeting that closes the loop.
Product feed ads
Prices, availability and imagery pulled from your feed automatically.
Purchase attribution
Sales lift measured against actual retailer transactions.
Negotiated retail deals
Fixed placements available through IMC deal desks for always-on presence.
Retail media in tier-1 baskets.
Retail media campaigns concentrate on tier-1 markets (US, UK, CA, AU, DE, FR) where retailer partnerships and purchase data are strongest.
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
Retail Media Advertising FAQ.
No. IMC deal desks negotiate placements with retail partners on your behalf, or plug into existing retailer relationships you have.
Through retailer purchase data matched to ad exposure: revenue per placement, per campaign, per product.
FMCG, electronics, home and grocery see the deepest retail media inventory today, with new categories joining continuously.
Win the purchase decision.
Retail media puts your products in front of shoppers on retailer sites and apps at the decision moment: sponsored placem