imc.ad
Advertiser solution · Social

Social budgets, programmatic discipline.

Extend social campaigns across IMC premium editorial inventory with the same audience signals you already use, reported with the same discipline as your social buys.

  • Audience extension beyond walled gardens
  • Consistent measurement across placements
  • Creative formats built for feeds
Campaign · spring launchdelivering
Budget pacing$61,200 / $80,000
day 19 of 25on pace · 102%
Auto intendersUS · CA · UK25-54In-marketContextual: auto
CPM
$4.32
Impressions
18.4M
Frequency
3.1
2.1B

monthly ad requests

60+

countries

28

formats

real-time

reporting

How it runs

How social campaigns run on IMC.

Capabilities

What the campaign gets.

Audience extension

Escape the walled garden, keep the signals

Your interest and intent signals are translated into open-web targeting on premium editorial inventory, extending reach beyond saturated social auctions.

Frequency

Cross-placement caps

One frequency policy across social and open-web lines.

Creative

Feed formats

Social-first creative runs as native in-feed units.

Reporting

Unified metrics

Impressions, delivery and events in the same report as your social buys.

Reach

Editorial reach in tier-1 markets.

Social-extension campaigns concentrate on US, UK, CA, AU, DE and FR editorial inventory.

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
Tier-1 demand map · live CPMs 6 markets
United StatesUnited KingdomCanadaGermanyFranceAustralia
US$6.42
UK$5.85
CA$5.40
DE$5.10
FR$4.95
AU$4.70
Questions

Social Media Advertising FAQ.

No, it extends them. Most advertisers keep social for prospecting inside the platforms and use IMC for open-web reach with the same signals.

Feed-native creative with an editorial tone. We report creative-level performance so you can iterate the same way you do on social.

Through your existing attribution setup or MMP, with IMC events flowing into the same reporting stack.

Extend social reach with open-web discipline.

Extend social campaigns across IMC premium editorial inventory with the same audience signals you already use, measured