Video campaigns people actually watch.
Instream, outstream and rewarded video across premium publisher content, delivered with VAST 4.x precision and priced on true viewability. Completion is the metric, not impressions.
- Instream pre-roll, mid-roll and post-roll
- Outstream players inside editorial content
- Rewarded video for apps and gated experiences
avg. video eCPM
viewability standard
spec support
outstream playback
How video campaigns run on IMC.
What the campaign gets.
Viewability-triggered playback only
Outstream players start when half the player is in view and pause when it leaves. Users get control, advertisers get watched ads, publishers get premium CPMs.
VAST 4.x
Full spec support including podding for CTV breaks.
15s and 30s standard
Plus short-form six-second bumpers for mobile feeds.
Desktop, mobile and CTV
One video campaign across every screen size.
Video Advertising FAQ.
No. 16:9 covers most placements; 9:16 and 1:1 variants extend reach into mobile feeds. We report which ratios perform per placement.
It is engineered, not promised: viewability-triggered start, quality-screened publishers and completion-weighted optimization push delivery toward watched impressions.
Yes, CTV video is a separate line with its own pod logic. See Connected TV for the full breakdown.
Run video people watch.
Instream, outstream and rewarded video across premium publisher content, delivered with VAST 4.x precision and priced on