Cost Per Acquisition (CPA) Calculator
Calculate your cost per conversion and optimize your advertising campaigns for better ROI and customer acquisition efficiency.
CPA Calculation
Total amount spent on the advertising campaign
Total number of conversions achieved
Type of conversion being tracked
Your business industry or vertical
Your CPA
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Understanding CPA
What is CPA?
Cost Per Acquisition (CPA) is the cost to acquire one customer or conversion. It's crucial for measuring campaign profitability.
Why It Matters
CPA directly impacts your ROI and helps you understand the true cost of customer acquisition across different channels.
Optimization
Lower CPA means better efficiency. Optimize through better targeting, improved conversion rates, and strategic bidding.
CPA Formula
CPA = Total Campaign Cost ÷ Total Conversions
- • Lower CPA indicates better cost efficiency
- • Should be compared against customer lifetime value (LTV)
- • Varies significantly by industry and conversion type
- • Ideal CPA should be less than 30% of customer LTV
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