Cost Per Mille (CPM) Calculator
Calculate your cost per thousand impressions and optimize your advertising campaigns for better cost efficiency and performance.
CPM Calculation
Total amount spent on the advertising campaign
Total number of ad impressions delivered
Duration of the advertising campaign
Your CPM
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Understanding CPM
What is CPM?
Cost Per Mille (CPM) is the cost an advertiser pays for 1,000 ad impressions. It's a key metric for brand awareness campaigns.
Why It Matters
CPM helps you understand the cost efficiency of your campaigns and compare performance across different platforms and audiences.
Optimization
Lower CPM means better cost efficiency. Optimize through better targeting, creative quality, and strategic bidding.
CPM Formula
CPM = (Total Campaign Cost ÷ Total Impressions) × 1,000
- • Best for brand awareness and reach campaigns
- • Lower CPM indicates better cost efficiency
- • Varies significantly by targeting, format, and geography
- • Premium audiences typically have higher CPM rates
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