Click-Through Rate (CTR) Calculator
Calculate your click-through rate and discover optimization opportunities to improve ad engagement and campaign performance.
CTR Calculation
Total number of times your ad was shown
Total number of clicks received
Primary goal of your advertising campaign
Your business industry or vertical
Where your ads are displayed
Your CTR
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Understanding CTR
What is CTR?
Click-Through Rate (CTR) is the percentage of people who click on your ad after seeing it. It measures ad relevance and engagement.
Why It Matters
Higher CTR indicates better ad relevance, leading to lower costs, better ad positions, and improved campaign performance.
Optimization
Improve CTR through compelling headlines, relevant targeting, strong calls-to-action, and continuous A/B testing.
CTR Formula
CTR = (Total Clicks ÷ Total Impressions) × 100
- • Higher CTR indicates better ad relevance and engagement
- • Varies significantly by industry, ad format, and placement
- • Mobile typically has higher CTR than desktop
- • Search ads generally have higher CTR than display ads
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