Effective CPM Calculator
Calculate your effective cost per mille (eCPM) and compare against industry benchmarks to optimize your ad revenue performance.
eCPM Calculation
Total advertising revenue for the selected timeframe
Total ad impressions served during the timeframe
Period for the revenue and impression data
Your eCPM
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Understanding eCPM
What is eCPM?
Effective CPM measures how much revenue you earn per 1,000 ad impressions, regardless of the pricing model used.
Why It Matters
eCPM helps you compare performance across different ad networks, formats, and campaigns on a standardized basis.
Optimization
Higher eCPM indicates better monetization efficiency. Focus on improving ad quality, placement, and audience targeting.
eCPM Formula
eCPM = (Total Revenue ÷ Total Impressions) × 1,000
- • Works with any pricing model (CPM, CPC, CPA, etc.)
- • Enables comparison across different ad formats and networks
- • Higher eCPM indicates better monetization performance
- • Industry benchmarks vary by format, geography, and device type
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