Your audience data, a second income.
Audience Encore takes the interest signals your content already generates and extends them into premium lookalike demand. You earn from context you already own, with consent handling and privacy controls built in.
- First-party signals categorized into buyer-ready segments
- Lookalike extension into verified premium demand
- Consent-first: only consented data, TCF throughout
Your first-party data, extended to lookalike demand at premium rates.
From content signals to demand dollars.
Cookie-independent and privacy-first: Audience Encore works on contextual and consented first-party signals, not third-party tracking.
Context is an asset. Monetize it twice.
No third-party cookies required
The third-party cookie is ending and Audience Encore was designed for that world. Contextual categorization plus consented first-party signals mean your new revenue stream does not depend on tracking that is disappearing.
New demand, same inventory
Segment revenue arrives on top of your existing auction revenue, not instead of it.
You approve segments
See which segments your content generates and switch off any category you prefer not to sell.
Verified buyers only
Segments transact exclusively with vetted premium demand partners.
Segments need signal density.
Audience Encore activates across tier-1 geos (US, UK, CA, AU, DE, FR) and tier-2/3 markets. Content sites with clear topical focus get the strongest segment demand.
See my potential segments- Is user data sold? No. Segments are used for advertising activation with vetted partners under contractual privacy terms. Data is never sold to data brokers.
- What about consent? Only consented users enter segments. TCF v2.2 signals govern everything, and non-consented traffic is excluded automatically.
- Does it change what users see? No. The reading experience is untouched. Segments affect which demand can transact, not what content is shown.
Audience Encore FAQ.
Nothing is sold. Your consented signals are categorized into segments and activated against premium demand through IMC auctions. You keep ownership, and you can deactivate any segment at any time.
It varies by content category and geo mix. Publishers typically see a meaningful incremental lift on top of auction revenue, reported separately so you can measure it directly.
For European traffic, yes, a CMP that issues TCF v2.2 consent strings. We are not a TCF vendor ourselves, but we work with partner CMPs and will help you set one up as part of onboarding.
Your audience deserves an encore.
See which segments your content generates and what premium demand would pay for them.