The biggest screen deserves brand budgets.
CTV advertising is where brand money is moving. IMC connects your streaming inventory, app or FAST channel to brand-safe CTV demand with transparent, non-resold CPMs and full episode player support.
- Full-episode player (FEP) support
- Direct programmatic CTV deals, not resold inventory
- Pod-level frequency management across apps
Your inventory,
on the biggest screen
Linear TV money is moving. Be ready for it.
Brand advertisers are reallocating television budgets to streaming every quarter. The publishers who win that spend are the ones with proper CTV infrastructure in place before the RFPs arrive.
CTV-grade infrastructure.
Brand-direct CTV demand, never resold
CTV is a brand channel and brand buyers pay for certainty. IMC demand for CTV comes with transparent provenance: who bought it, at what CPM, for which pod position.
FEP & short form
Full episode players, clips and FAST channel breaks, each with its own pricing logic.
Completion-first reporting
Completion rate, reach and frequency per campaign, not just impressions served.
App-ssai friendly
Works alongside your server-side ad insertion without double-monetizing breaks.
CTV buyers buy consistent scale.
CTV campaigns are planned in weekly reach commitments. Publishers and app owners with CTV or OTT inventory across tier-1 geos (US, UK, CA, AU, DE, FR) and tier-2/3 markets qualify for planned demand.
- Streaming sites & apps
- FAST channels
- Video-first publishers
- Content platforms
CTV / OTT FAQ.
It helps, but it is not required. We work with client-side players and SSAI setups. If you use SSAI, we integrate so that pod and break signals stay accurate for buyers.
CTV consistently carries the highest CPMs in the network because brand budgets treat it as television. Actual rates depend on content genre, geo mix and pod position.
All major CTV environments: Roku, Amazon Fire TV, Apple TV, Android/Google TV, Samsung and LG smart TVs, plus web-based OTT players.
Bring brand budgets to your stream.
Talk to the CTV team about your app, channel or streaming site and get a monetization plan.