Publisher solution · OpenRTB

Speak fluent OpenRTB 2.6.

IMC is OpenRTB 2.6 compliant end to end: complete bid request objects, accurate app and site signals, consent propagation and spec-exact responses. Your inventory reads as first-class inventory to every sophisticated buyer.

Complete imp, app/site, user and device objects
Consent strings from your CMP propagated to all demand
App-ads.txt and sellers.json maintained for you

Review my RTB signals API documentation

Bid requestBid responseAd serve

{
  "id": "8841",
  "imp": [{ "id": "1",
    "banner": { "w": 300, "h": 250 },
    "bidfloor": 1.8 }],
  "user": { "geo": { "country": "DE" } },
  "tmax": 400
}

{
  "id": "8841",
  "seatbid": [{
    "bid": [{
      "impid": "1",
      "price": 3.47,
      "adm": "<creative>"
    }]
  }]
}

OpenRTB 2.6 · fully spec compliant

Sandbox + production endpoints

Why it matters

Better signals mean higher bids.

Sophisticated buyers pay for the information that lets them bid with confidence. Incomplete or malformed RTB signals read as risk, and risk prices as a discount on your inventory.

Coverage

Spec areas we own for you.

Requests

Complete, accurate bid requests

Imp, banner, video, native and app objects populated correctly, with content categorization, device data and user signals that buyers can act on.

Consent

Privacy chain intact

Consent strings from your CMP (TCF v2.2) and CCPA signals are passed through to every demand partner.

Inventory auth

ads.txt & sellers.json

Authorized inventory files kept current so buyers never flag your traffic as questionable.

Video

VAST & video objects

Complete video objects with pod sequencing support for instream and CTV inventory.

Qualification

Built for publishers with meaningful scale.

RTB signal optimization is included for publishers across tier-1 geos (US, UK, CA, AU, DE, FR) and tier-2/3 markets. App publishers are supported through complete app and device objects.

Get a signal audit

What a signal audit finds

Missing or weak content categorization
Incomplete app/site objects hurting buyer confidence
Consent strings not reaching all demand partners
Stale ads.txt entries blocking premium buyers
Video objects missing pod and playback data

Questions

OpenRTB FAQ.

No. The IMC tag and SDK produce fully compliant requests automatically. Direct RTB integration is available for publishers and platforms that want a custom pipeline.

OpenRTB 2.6, the current standard, with 2.5 fields fully mapped. Video inventory additionally uses VAST 4.x for ad serving.

Yes. Buyers run automated risk models on request quality. Cleaner signals unlock demand sources and budgets that skip questionable inventory, and those sources carry the highest CPMs.

Get your signal audit.

We will show you exactly what your bid requests are missing and what fixing it is worth.

Request a signal audit Contact Us