Premium deals, negotiated for you.
Open auctions set your floor. Private deals set your ceiling. Your IMC yield team negotiates invitation-only PMP auctions, preferred deals and programmatic guaranteed flights with buyers who want exactly what your audience offers.
- PMP: invitation-only auctions above your open floor
- Preferred deals: fixed price, first look before the open auction
- Programmatic guaranteed: reserved volume at fixed CPMs
Deal IDs accepted at auction alongside open demand. Your floor always applies.
Three rungs above the open auction.
Open demand sets a price floor. Deals create guaranteed floors and fixed ceilings above it. Most IMC publishers run all three at once.
Your yield team runs the deal desk.
We find the buyers who want your audience
Your content category, geo mix and engagement data are packaged and introduced to agencies and brands already buying similar audiences. You approve every deal before it goes live.
Data-backed negotiation
Deals are priced from your real auction data, not buyer-friendly guesses.
You keep the keys
Blocks, categories and floor relationships are always under your control.
Deal-level performance
Each deal reports delivery, CPM and revenue separately in your dashboard.
Deals need sellable scale.
PMP deals are negotiated on committed reach, so they run on sellable scale in tier-1 geos (US, UK, CA, AU, DE, FR) and tier-2/3 markets, with content categories buyers actively plan against: finance, streaming, gaming, news, automotive.
See what deals my site can command- Finance and business news
- Streaming, film and TV editorial
- Gaming and esports communities
- Technology and B2B
- Automotive and lifestyle
PMP FAQ.
No, they layer above it. Deal impressions are offered at their negotiated price first; anything the deal does not take falls through to the open auction and never sits unsold.
Your yield manager negotiates pricing from your real auction data, then you approve the final terms. Deals are repriced when market conditions change.
Always. Blocks and category controls apply to every deal and to open demand. You approve each deal before it activates.
Get deals built for your audience.
Tell us about your content and traffic. Your yield manager will come back with the deals your inventory can command.