Reserved revenue you can plan around.
Programmatic guaranteed locks committed brand volume at fixed CPMs, weeks in advance. It is the predictability of direct-sold advertising with none of the insertion-order paperwork, running alongside your open auctions.
- Fixed CPMs on reserved, committed impression volume
- Automated delivery against flight targets
- Ideal for seasonal spikes and always-on brand programs
| flight | imps | fill | fixed cpm |
|---|---|---|---|
| Mar 03 - Mar 09 | 850K | 100% | $14.00 |
| Mar 10 - Mar 16 | 850K | 100% | $14.00 |
| Mar 17 - Mar 23 | 900K | 100% | $14.25 |
Reserved inventory at fixed CPMs. Predictable revenue you can plan around.
Reserved volume, automated delivery.
Your yield team negotiates the flight: volume, CPM, dates and targeting. The platform then handles delivery, pacing and reporting automatically.
A floor you can forecast.
Plan content and hiring on committed revenue
Open auction revenue fluctuates with the market. Guaranteed flights lock a revenue base weeks ahead, which makes Q4 planning, seasonal investment and team scaling simple math instead of guesswork.
Brand budgets pay more for certainty
Guaranteed deals price above open-auction averages because buyers value reserved reach.
Your content stays protected
Every flight is screened against your category controls before signing.
Smart prioritization
Guaranteed impressions are delivered first; everything else flows to the open auction.
Guaranteed needs consistent volume.
Buyers reserve flights against reliable delivery, so programmatic guaranteed runs on stable traffic patterns in tier-1 geos (US, UK, CA, AU, DE, FR) and tier-2/3 markets that support committed flights.
Get my inventory quoted- Volume: 200K to 2M+ impressions per flight, depending on your scale
- Duration: One-week to full-quarter flights, aligned to buyer planning cycles
- Pricing: Fixed CPMs above open-auction averages for your category
- Content fit: Brand-suitable categories with clear content context
Programmatic guaranteed FAQ.
The platform paces delivery automatically, and your yield manager monitors pacing daily. Buyer underpacing is the buyer side of the risk: if a buyer falls behind, delivery priority adjusts or terms are renegotiated. On the publisher side, committed volume is only booked against inventory your traffic can reliably deliver, and your yield manager monitors make-good exposure.
Yes, that is the standard setup. Guaranteed impressions are prioritized in the auction, and the remainder of your inventory flows to open demand as usual.
Your IMC yield team negotiates from your real auction data, then presents the flight terms for your approval before reserving anything.
Lock in revenue you can plan on.
Tell us your traffic profile and we will come back with guaranteed flight options your inventory supports.