The highest-CPM format, without the annoyance.
IMC video plays only when it is actually in view, only with sound the user chose, and only from advertisers that passed quality screening. That is why it earns 4x display rates without hurting your audience.
- Outstream players that never autoplay with sound
- Instream pre/mid/post-roll via VAST 4.x
- Rewarded formats for apps and gated content
Viewability-triggered beats autoplay.
Video that starts before it is seen gets counted, not watched. Advertisers know it, and they pay for the difference.
| Autoplay anywhere | IMC viewability-triggered | |
|---|---|---|
| Playback start | On page load, seen or not | Only when 50% in view |
| Advertiser pricing | Discounted, low-viewability rates | Premium viewable CPMs |
| User experience | Sound fights, scroll jank | Silent start, user-initiated audio |
| Core Web Vitals | Layout shift risk | Reserved space, zero shift |
Three ways to run video.
Inside your content
Players placed between paragraphs or in feeds. Play in view, pause out of view.
Around your own videos
Pre-roll, mid-roll and post-roll for publishers with original video content.
User-opted rewards
Opt-in formats for apps and gated experiences. Users choose, engagement follows.
Video is reserved for engaged audiences.
Because video CPMs are premium, we place it where users actually engage, with content that supports a video experience across tier-1 geos (US, UK, CA, AU, DE, FR) and tier-2/3 markets.
Check my site for videoNo. Outstream formats work on text content: the player appears between paragraphs and plays viewability-triggered ads. Instream formats are for publishers with their own video library.
The player reserves its space before loading and streams only when in view. No layout shift, no autoplay download before viewability.
Video consistently earns the highest CPMs on the network, around 4x display averages in tier-1 geos. Actual uplift depends on placement and audience.
Give your content a screen.
We will map the video placements that fit your layout and project the revenue before you enable anything.