Playbooks from 2.1B monthly ad requests.
The placement, floor and format decisions that consistently lift publisher revenue, written by the yield team that reviews thousands of sites. No theory, only what repeats in the data.
- The three placements that carry most of the revenue
- Floor-setting strategy that survives market shifts
- Video placement without hurting Core Web Vitals
avg. tier-1 RPM uplift
core placements
countries
data reviews
The three placements that carry the page.
Across thousands of audited sites, three placements consistently produce most of the revenue. Set these up first.
Floors: protect, do not punish.
Let the market set the price, with a safety net
Static floors go stale within a quarter. IMC floors learn each placement from live bid data and lift as demand grows, while backfill keeps fill at 100% when bids dip.
Q4 is different
Floors lift automatically through peak demand windows instead of being renegotiated manually.
Per-geo floors
Tier-1 and tier-2/3 inventory are priced against their own markets, not one blended average.
No runaway floors
Ceilings on floor growth prevent accidental fill collapse.
Best practices FAQ.
The placement principles do. Publishers below the network minimum (see the homepage FAQ) start with the standard monetization stack and grow into the full playbook.
Monthly, backed by bid-level data. IMC publishers get exactly that from their yield manager as part of the service.
Yes, with mobile-specific adjustments for anchor placement and interstitial timing that your account manager covers.
Get the playbook applied to your site.
A personalized placement and floor review from the team that wrote these practices.