Industry Reports
Curated reports and research from IAB, Google, Microsoft, Magnite, and other trusted sources. Real data to inform your digital advertising strategy.
Key Market Data (2024–2025)
$258.6B
U.S. Digital Ad Revenue 2024
+14.9% YoY — IAB/PwC
$72B
Digital Video Ad Spend 2025
+14% projected — IAB
60%
Digital Share of TV/Video
Up from 29% in 2020 — IAB
$20B+
Microsoft Ad Revenue FY2025
+21% search ad growth
All Reports (10)
IAB Tech Lab: ID-Less Solutions Guidance
Comprehensive technical framework for digital advertising without traditional identifiers. Final release providing guidance on cookieless targeting and measurement.
- Technical framework for advertising without traditional IDs
- Covers contextual targeting, cohort-based approaches, and clean rooms
- Global Privacy Protocol updates for multiple U.S. states
- Guidance for maintaining ad effectiveness in a privacy-first world
Microsoft Advertising: The Future of Conversational & Agentic Advertising
Microsoft strategic vision for how generative AI creates new possibilities in advertising, connecting people, brands, publishers, and ad platforms.
- Microsoft ad revenue surpassed $20 billion in FY2025
- Search and news advertising revenue grew 21% YoY
- AI-powered Copilot transforming search advertising
- Generative AI enabling conversational, personalized ad experiences
2025 Digital Video Ad Spend & Strategy Report
Comprehensive analysis of the U.S. digital video marketplace across CTV, social video, and online video. Developed in partnership with Advertiser Perceptions and Guideline.
- Digital video ad spend grew 18% in 2024 to $64 billion
- Projected to reach $72 billion in 2025 (+14%)
- Digital video to capture nearly 60% of all TV/video ad spend in 2025
- CTV ad spend expected to hit $26.6 billion in 2025 (+13%)
IAB/PwC Internet Advertising Revenue Report: Full Year 2024
The industry benchmark for U.S. digital advertising revenue, now in its 29th year. Covers all digital platforms including video, audio, social media, and commerce media.
- U.S. digital ad revenue reached $258.6 billion in 2024, up 14.9% YoY
- Search advertising generated $102.9 billion (≈40% of total)
- Social media grew 36.7% to $88.7 billion
- Digital video surged to $62.1 billion, up 19.2% YoY
IAB State of Data 2025: The Evolution of AI for Media Campaigns
First-ever industry benchmarks on AI usage, adoption rates, and perceptions within the media campaign lifecycle. Covers challenges, opportunities, and future needs.
- First industry benchmarks on AI adoption in media campaigns
- Covers AI usage across planning, activation, and performance analysis
- Agencies, brands, and publishers adapting to AI-driven workflows
- Identifies key challenges and opportunities in AI-powered advertising
IAB State Privacy Law Survey Results 2025
Explores implementation of state privacy laws and emerging best practices, covering sensitive personal information, data clean rooms, data minimization, and vendor due diligence.
- Covers sensitive personal information handling best practices
- Data clean room adoption and implementation insights
- Data minimization and secondary use limitation strategies
- Vendor due diligence and data de-identification guidance
IAB Data Privacy Study 2025
Validates the consumer value exchange and demonstrates that privacy and personalization can co-exist. Examines consumer awareness and attitudes toward data privacy legislation.
- 70% of U.S. consumers are familiar with state-level data privacy laws
- Only 40% know they can access or delete collected data
- 60% find current privacy management complex and confusing
- Study validates that privacy and personalization can co-exist
Jounce Supply Benchmarking Report: CTV Market Coverage 2025
Independent analysis of CTV supply coverage across sell-side platforms, revealing market leadership and competitive dynamics in the connected TV ecosystem.
- Top SSP covers 99% of CTV supply market
- 96% overall omnichannel supply coverage
- 24% lead over closest competitor in CTV
- CTV programmatic transactions growing rapidly
Think with Google: AI in Marketing & Media 2025
Google Media Lab research on how AI is transforming marketing strategy, measurement, and media buying. Insights to help marketers plan for an AI-driven future.
- AI reshaping media buying from planning to optimization
- Generative AI enabling conversational, personalized ad experiences
- AI-driven platforms making dynamic budget allocation decisions
- New measurement frameworks needed for AI-powered campaigns
Think with Google: Top Digital Marketing Trends 2025
Google research on the key digital marketing trends shaping 2025, including AI-powered search, multi-modal discovery, and evolving consumer behavior.
- Multi-modal search (images, voice, visual) becoming mainstream
- AI overviews and Circle to Search changing discovery patterns
- Short-form video driving engagement across platforms
- First-party data strategies critical for personalization
Want help interpreting these reports?
Our team can help you apply these insights to your specific monetization or advertising strategy.